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Natural Solutions LLC
Bob & Edie Gentile
Independent Distributors
Words of wisdom from The Master!  Al’s words are simple and to the point.  Follow some basic rules of the business as he did, and you will be successful!   

If anyone needs help in setting up their goals for the new year, please don’t hesitate to call and set an appointment.  Let’s get the year going on the right track.  
January is already gone.  Only 11 more months to accomplish your goal!  Edie

From: Doug Hatch [mailto:dhatch@yorktownoffices.com]
Sent: Thursday, January 31, 2008 2:40 PM
To: Undisclosed-Recipient:;
Subject: Hegerman Newsletter

BASICALLY SPEAKING

January 2008

Published by Carol and Al Hegerman
Shaklee Lifetime Master Coordinators

HAPPY NEW YEAR!

The year 2007 was a good year for us and we hope it was a good year for you as well.  Now we have 2008 to look forward to.  Hopefully it will be another good
year for all of us!!

I thought a good way to start would be to present for your consideration our RULES OF SUCCESS.
These rules were given to me by my very first sales manager, Ken Casper.He was the highest paid man in his company at the time.   He worked for a major direct
selling company engaged in the sale of aluminum cookware.

I will always remember an occurrence I had in a hotel room in Minot, North Dakota, when traveling with Ken on a recruiting trip.  We would run ads in a newspaper
in the city we were targeting.  Ken would interview new prospects for a sales position.  If he hired them, I would take them out in the field and show them how to find
prospects, make appointments and close sales.

One morning while shining my shoes, Ken saw me, and with a horrified look on his face asked me, “What are you doing?!”  I said I was shining my shoes.  He
replied, with complete disgust in his voice, “Salesmen don’t shine their own shoes!!!”  He then gave me a lecture that I will never forget and that I will comment on
later in this newsletter.

After listening to his discourse, I said, “Ken, I want to be successful like you.  Tell me what I have to do. “  He then gave me his RULES OF SUCCESS.  This man
had an eighth grade country school education but retired when he was 48 years old as a multi-millionaire.  Years later he showed up at a Shaklee meeting I was
speaking at, and said that I was the most successful salesman he had ever worked with.  My reply was that I had lived his RULES OF SUCCESS from the day he
gave them to me.  So, here they are:

THE RULES OF SUCCESS
1.      SELL SOMETHING
Selling is among the highest paid professions in the world, if you are good at what you do.  (This is the purpose of this newsletter: to help you become good at
selling Shaklee products and the Shaklee opportunity.)

2.      ALWAYS WORK ON STRAIGHT COMMISSION
You will get paid for what you do, not what someone else thinks you are worth.  (Ken used to say that if someone pays you a salary, you will always carry the
weakest person in your sales organization on your back.)  

3.      GET INVOLVED IN SALES ORGANIZATION WORK  
What you can earn as an individual is limited.  What you can earn with an organization is unlimited. (Ken used to say, “I won’t walk across the street just to make a
sale and earn a commission on it.  I want somebody to see me make that sale so I can recruit him and receive commissions on his future sales.”)  Shaklee is the
epitome of this rule.  We currently receive bonus income in excess of $3,000.00 a day from our sales organization of over 80,000 distributors that we have a
financial interest in.

4.      DON’T DO ANYTHING YOU CAN PAY SOMEONE ELSE TO DO FOR YOU
Salesmen don’t shine their own shoes.  (Ken said, “Salesmen shouldn’t  mow their own lawns, shovel snow, change the storm windows and screens, etc., etc.”  He
gave this as an example:  “I can sell a set of cookware and make $30.00.  I can hire a college kid or retired guy and pay them $15.00 to mow my lawn or shovel my
snow and make a $15.00 profit doing what I am good at.  Why should I waste my time doing something that I can pay someone else to do for me?!)  

Everybody talks about how busy they are.  It has been said, “The way to read fast is to decide what not to read.”  We can also say the way to have more time (and
a less stressful life) is to decide what tasks not to do.  In addition to not shining my shoes, I don’t wash my own car and Carol doesn’t clean our homes.  We have
tried to live Ken’s philosophy and put our time to better use.

As we start this new year, let us remember one of the great blessings that we have in this business.  We have always spent New Year’s Eve reviewing our family
budget and deciding how much money we need to make in the coming new year.  We then figure out how many new people we need to recruit, how much product
we need to sell, and how many new First Levels we need to develop to make the money we need and want.  Everyone on a fixed income has to figure out how they
can get by on what someone else is willing to pay them!

Next month we will share our record keeping system with you.

So, again, we wish you a HAPPY AND PROSPEROUS NEW YEAR!

Sincerely Yours,
Carol and Al
AND A REALLY GOOD GROUP!!!  

Doug Hatch-Shaklee Products
Hegerman Distributors Inc.